The Power of Serverless Architecture in E-Commerce Ahead of the November Rush

As Black Friday and Singles Day approach, e-commerce infrastructures are put to the test, ensuring their systems operate flawlessly during peak traffic periods. In this endeavor, companies’ IT and support teams often spend days on end in the office or at home, setting up on-call systems, and mobilizing both internal and external resources to full alert.

Serverless architecture has become the key to passing this test with flying colors. By automatically scaling resource usage, serverless allows e-commerce sites to quickly adapt to sudden spikes in traffic demand. With Black Friday on the horizon, this technology reduces infrastructure management challenges and costs; boosts customer satisfaction, minimizes system downtime, and provides operational and financial efficiency.

At Retter.io, we harness the power of this technology to ensure our clients offer a seamless and effective user experience to their end-users. Serverless architecture eliminates concerns around infrastructure management and traffic handling, freeing businesses to focus on their products and services and allocate more resources to innovation.

AWS has played a significant role in the rise of serverless architecture. By offering serverless services, AWS has lightened the load of infrastructure management for businesses and was among the first to introduce this technology. Its initial customers included major e-commerce sites and tech giants, showcasing serverless's potential in the e-commerce sphere.

During high-pressure periods like Black Friday, e-commerce sites equipped with serverless architecture gain a competitive edge. The benefits include scalability, cost-efficiency, and high performance. At Retter.io, we facilitate the direct utilization of these advantages.

Contrary to popular belief, serverless architecture is not expensive; in fact, we've experienced up to a 65% reduction in cloud costs compared to traditional lift & shift cloud applications. This is evident in the uninterrupted service we've provided for the Starbucks Turkey mobile app since November 2020. Besides cloud cost savings, for three years, we've continued to provide service without any server status or maintenance issues and without allocating any resources from either our side or our clients'. Notably, even during a double-digit-hour outage at a financial institution — a critical pillar of the system — the Starbucks app maintained functionality thanks to the platform's architectural design.

In the e-commerce world, we can reduce average order costs to as low as $0.01, leading to savings of around $500,000 annually for an e-commerce platform averaging 50,000 orders a day.

We recently extended this success to the international stage. As of June, Costa Coffee in the United Arab Emirates began using our system. Seasonal and high-traffic clients like A101 and Gratis are also reaping similar benefits. Serverless architecture provides e-commerce firms with a competitive advantage, especially during demanding times.

*Conclusion:

Retter.io goes beyond merely cutting costs with serverless architecture; we also offer our customers uninterrupted service even during the busiest periods like Black Friday. This forward-thinking approach elevates customer satisfaction and operational efficiency, while also unlocking a new epoch for e-commerce infrastructure.